Press Release CALIFORNIA SUPERBIKE SCHOOL NOW IN INDIA The California Superbike School, recognized as the foremost motorcycle racing school in the world, is now in Chennai. This is the first time that the school, which operates in 13 countries comes to South East Asia. The School was started by the legendary Keith Code, arguably the best known and most successful on track motorcycle instructor in the world. The school is dedicated to the improvement of riding skills whether for racing or just street riding. It boasts of being the most successful instruction program for almost all World Champions in the motorcycling sport, including winners of the Moto GP, Formula Champions and Super Sport Championships. Champions include World Superbike Champion James Toseland, MotoGP 125cc World Champion Thomaas Luthi (personally coached by Andy Ibbot, who is part of the Chennai Camp), World Champion Chris Vermuellen, John Kocinski and Wayne Rainey. The school is brought for the very first time to South East Asia and India by Preethi, India's largest and most trusted brand of Mixer Grinders. Mr. T T Varadarajan, Managing Director and an avid enthusiast of the sport, says of Preethi's involvement : " We wanted to set up a platform where we can help talented youngsters who may not have the means to access world class coaching facilities. Being proficient in riding motorcycles for racing or street riding is all about managing power and performance and delivering endurance, reliability and safety. These are in fact synonymous with Preethi's values for its brand portfolio of home appliances. Mr. T T Siddarth, Director Operations and an avid participant at the California Superbike School himself, says: Techniques taught at the school will go a long way in making anyone who participates more conscious of safe and skilled riding practices which is the responsibility of any motorcycle rider on the road. Preethi is offering 24 riders a chance to be trained through a grueling 4 day camp which takes the student across 4 levels of proficiency. Of the 24 riders, 16 riders are completely sponsored by Preethi, in keeping with its singular objective of providing valuable assistance to young and talented riders who cannot afford to access the programs which cost in excess of $5000 in the United States. Red Rooster Racing, partners Preethi in this event by proving bikes, mechanics and tires for the coaches from California Superbike School. Red Rooster is a unique company dedicated to promoting Indian talent in a wide range of Motor Sports, promotes and encourages Indian drivers and riders to compete in most major forms of motor sport. The company looks at motorsport as a great form of entertainment and an avenue for marketing and the research and development possibilities to determine and improve the performance and safety of the vehicle. In the three decades since its inception in 1980, California Superbike School is found on four continents, operating in over 90 race tracks in 15 countries and has trained over 150,000 riders. Preethi is India's largest Mixer Grinder brand present in over 9 Million homes in India and abroad. Preethi enjoys a dominant share with over 1.3 Million mixies sold last year. Maya Appliances, owner of Preethi range of appliances manufactures and markets Mixer Grinders, AutoCooker/Warmers, Induction Cooktops, Coffee Makers, Kettles and Irons amongst other products. The company has 7 manufacturing facilities spread across Tamil Nadu and Himachal Pradesh. For more information contact: www.preethi.in www.superbikeschool.com www.redroosterracing.com