Preethi & TARA “Navigating for Success”

Kodaikanal, 16th June, 2012: (Preethi, a leading name in household appliances from Preethi Kitchen Appliances Pvt. Ltd. in association with Tamil Nadu Amateur rowing Association (TARA) honored the following boats & men who have qualified for the London Olympics.)

First Indian ever to qualify Eten Olympics - Palos Men Single Sculls (M1X) - Swaran Singh Virk, Light Weight Men Double Sculls (LM2X) - Manjit Singh and Sandeep Kumar National Coach Ismail Baig – Dronacharya Awardee

TARA has been at the forefront of promoting the sport of Rowing in the State of Tamilnadu, since 1974. TARA has been amongst the pioneers who, in 1976, founded the Rowing Federation of India. Over the years, TARA produced several national medalists, some of whom have gone on to proudly don the India Colors. Being the ultimate test of endurance and perseverance, 15th Sub-Junior & 16th Challenger Sprint National Rowing Championships has been the perfect occasion for showcasing Preethi products that are renowned for their performance, endurance and reliability. This was an excellent opportunity to connect with our customers directly. The Preethi stall in the venue has interesting contests and prizes for the audience to enjoy the championship event and displays an impressive range of kitchen appliances. The brand that has become synonymous with mixer grinders has also been successful in its foray into Kitchen appliances scene with a gamut of products. The foray marks Preethi’s market driven strategy that strives to offer customers plenty of choices for trendy kitchen and household solutions. Characterized by their impeccable quality and reliability, Induction Cook Top and Electric Pressure Cookers that have been added to the legion of top class products have accentuated the brand’s presence as a full-fledged kitchen appliances company.