Preethi “OnaSadhya” launches with 3 new offerings!

Cochin, 17th July, 2012: Preethi, a leading name in kitchen appliances announced its festive offer as it launches Onam Celebrations in Kerala. Riding high on its success in the state, Mr. Vijay Srinivasan, Managing Director Preethi Kitchen Appliances Pvt. Ltd. at Taj Gateway announced the “OnaSadhya” offer by encouraging its customers to celebrate the festival with new innovative products and exciting consumer offers. Expecting a value growth of over 45% over last year in the Kerala market, Preethi sold more than 1.3 Million Mixer Grinders in India and nearly 3.15 lakhs Mixer Grinders in Kerala last year. “Like always, Preethi wants for our consumer to receive the best value from their festive shopping. Preethi as India’s No.1 Mixer Grinder brand has a range of new products and offers this season for a terrific shopping experience!” said Mr. Vijay Srinivasan. The company announced its Mixer Grinder launches along with interesting consumer offers, backed by a powerful promotional program, a robust and expanded range across categories, as ideal accompaniments for Onam season. The offer is valid till September 30th, 2012 only. “The philosophy at Preethi Kitchen Appliances that governs the manufacturing processes is R & D driven, formulated from market feedback. Our continuous research activity reveals plenty of insights for our company, regarding product and our customers’ buying behavior. This research has helped Preethi to fine tune our product strategy, further and to develop an innovative product line-up, which caters to different consumer segments”. Said Mr. Vijay Srinivasan. Preethi now introduces three new products for Onam. Amongst them, Preethi POWER ONE BLEND Mixer Grinder, backed with 500W motor with ball bearing and Turbovent Technology ensures powerful grinding and performance. Its compact design and shape is crafted to fit smaller kitchens. It has Secure Outer Jar lock system that results in vibration free & silent operation and also enhances bush and shaft life. The innovative 3-Point Lid Locking facility ensures hands free operation which avoids leaks and spills from the Jar, making it a truly user friendly and an absolute value product for the discerning middle class women. Preethi for the first time in India introduces XPRO, a PROFESSIONAL MixerGrinder catering to institutional segment, covering medium sized restaurants, hotels, canteens, hostels, etc. XPRO has a 1300 W powerful motor which delivers powerful torque, to meet heavy duty grinding and is designed to operate continuously for long hours. To handle all that power, the XPRO is housed in a sturdy metal frame on vibration-free mounts. The body is made of shock proof ABS material for durability. The motor is kept at optimum operating temperature with Turbovent Technology which circulates air around the motor and cools the body. XPRO comes with two jars of 2Ltr capacity and 0.75 Ltr. This allows XPRO to grind chutneys, purees, pastes, condiments and masalas in medium to large quantities in considerably less time, thus, keeping the food fresh and reducing wastage of ingredients. The jars have all the safety features - 3 point lid lock and secure jar lock for leak proof and vibration free operation. Preethi expands and introduces new product range in Garment Care Category (ISI certified) with two models of Preethi Steam Iron and one model of Dry Iron. The Preethi Perma Pro Aqua and Perma Pro Terra, 1200W Steam irons are endowed with unique double active anti calc system that prevents scale build up and ensures longer life of the products. The irons are coated with Golden American Heritage, which allows smooth gliding of the iron on fabrics and the soft handgrip ensures comfortable ironing for longer duration.Express, is our new 1000W Dry Iron with aerodynamic design that allows fast and smooth ironing experience and an extra-long 3 m cord, to easily reach right up to the edges of your ironing board and further! Finally, Preethi re-launches the Table top wet Grinder segment with two new models - Easy Grind Aura and Easy Grind Pearl.The Easy Grind Aura Table Top Wet grinder powered by high torque motor with ball bearing is replete with features like Easy Lock system for secure arm lock that enhances grinding performance, 100% stainless steel drum with tilt and pour handle, full clear polycarbonate lid for easy view and sturdy polymer wheels for easy movement of the product. With all the above, brand Preethi is constantly evolving to offer world-class innovations, while adhering to its core values of consumer trust, ethics in business practices and superior quality in products and services. About Preethi Kitchen Appliances Pvt. Ltd. Preethi is India's largest Mixer Grinder brand and a leading Kitchen Appliances company present in over 9 Million homes in India and abroad. The Preethi range of appliances, includes Mixer Grinders, Auto Cooker/Warmers, Induction Cooktops, Coffee Makers, Kettles and Irons amongst others. The company has 8 manufacturing facilities spread across Tamil Nadu and Himachal Pradesh. For more information contact: Ms. SreePriyaAdarsh . DGM Marketing : 099400 67405 Mr. Reji Mathew, Branch Manager : 09895977901 www.preethi.in